A festive moment in a retail store needs a clear message and a look that guests want to be photographed against.
The Brief
Centro wanted to celebrate Women’s Day inside its store with a small event for its guests.
The setup had to match the “Give to Gain” message, feel warm and festive, and sit neatly in a busy store lobby next to the lift and the Western wear section.
The backdrop, stage and seating set up in the store lobby.
A Soft, Floral Look for the Day
We designed and printed a large backdrop in soft pink and purple watercolours, with the Centro Celebrates line, the “Happy Women’s Day” message and two illustrated figures.
Fresh-looking flowers hung down both sides and sat at the corners of the backdrop. A raised stage with blue carpet sat in front, with rows of covered chairs facing it.
Printed backdrop in watercolour style with the Give to Gain message.
Pink and magenta flowers fitted around the backdrop.
Stage with blue carpet and seating arranged for guests.
A Setup Ready for the Celebration
The store lobby was ready for the celebration, with a clear backdrop, a stage and seating in place. Guests had a bright spot to gather around and take photos.
