A finance event works when visitors feel welcome from the first step, so the hall had to be bright, clear and easy to walk through.
The Brief
Aditya Birla Capital wanted a carnival-style hall where visitors could learn about its financial services in a relaxed and friendly way. The setup had to carry the brand message “Simplifying Finance in every moment of life” and keep a smooth flow between the registration desk, the information booths and the activity area.
The main hall with the central backdrop, rope walkways and the activity corner.
A Friendly, Colourful Hall
We covered the hall walls with illustrated backdrops showing life moments such as a first job, a wedding and big dreams, all under the brand line.
A house-shaped booth with a red roof stood along the wall, and a registration desk with white covered chairs and red sashes welcomed visitors at the entrance.
Illustrated walls that tell the finance story through life moments.
Red and maroon carpet, brass stanchions and ropes to guide visitors.
Poster stands, a screen and a mini golf corner for engagement.
A Hall Ready for Visitors
The hall opened with a clear brand look, a simple visitor path and several spots to stop and talk. Visitors moved between the desk, the booths and the activity corner with ease.
