A sale only works if people see it before they reach the door, so the message had to be big, clear and placed where traffic passes.
The Brief
Centro wanted to announce its Runway Fashion Sale with a message that could be read from the road and again inside the mall.
The creative had to carry the brand name, the sale name and the "up to 50% off" offer in a way that stood out against a busy building front.
The hoarding above the entrance and security cabin.
One Message, Outside and Inside
We printed and installed a large hoarding at the store entrance, with the fashion visuals on the left and the sale message on the right in bold white type.
Inside the mall, a matching wall graphic carried the same sale message at eye level for visitors walking through.
Large hoarding placed above the entrance for road-side visibility.
Same sale message and look inside the mall for a consistent brand experience.
Bold type and a clear offer line that can be read at a glance.
A Clear Sale Message at Every Step
The sale message was in place from the entrance to the mall wall, giving visitors the same clear offer at each point.
